Our Story

FOH was born from a simple truth: hospitality operators were losing revenue, time, and loyalty because of fragmented systems and manual processes.

What started as a smart reservations tool quickly evolved into a full Hospitality OS — a platform trusted by over 70 of Egypt’s most iconic venues to manage bookings, ticketing, waitlists, guest engagement, and analytics.

Today, FOH empowers restaurants, clubs, event venues, hotels, and wellness spaces across the region to:

• Fill seats and reduce no-shows

• Unlock AI-powered insights for smarter, faster decisions

• Own and monetize their guest data

• Engage customers with personalized, automated communication

Our Vision

To be the region’s most intelligent and indispensable hospitality platform — where every guest experience begins with data-driven insight and ends with lasting loyalty.

Our Mission

We empower hospitality businesses to grow through smarter reservations, meaningful customer engagement, and frictionless operations — all fueled by the most powerful data engine in the industry.

Intelligence

Predict guest behavior, optimize operations, and grow loyalty with actionable insights.

Every feature is designed to elevate the guest journey.

Experience-First

Control

Your data, your guests, your rules.

Our Pillars

From single venues to regional chains, FOH grows with you.

Scalability

Trust

Proven performance at scale, built for the Middle East.

Made for the Middle East

Unlike global, one-size-fits-all solutions, FOH is built for the realities of hospitality in this region — with Arabic UX, WhatsApp-first communication, local payment integrations, and features tailored for MENA operators and guests.

Weekend vs Weekday Workflows

Distinct workflows designed for optimal weekend and weekday operations.

Group Deposit Policies

Deposits required only for groups exceeding five participants.

Premium Client Reservations

Exclusive tables reserved for our gold-tier clients.

Leadership

Our leadership team blends deep expertise in hospitality, technology, and operations. We understand the complexity of the industry — and we’re building FOH to simplify it, without compromising on service.

Join Us on the Journey to Smarter Hospitality

Whether you’re running a single bistro, scaling a hotel group, or building the next big nightlife brand — FOH is here to power your front-of-house with clarity, intelligence, and control.