Own FOH's brand and demand-gen engine: from content and SEO to campaigns and partnerships.
What You'll Do
- Own the full marketing function: brand, content, SEO, paid, and events.
- Build and execute a demand-gen strategy to drive qualified pipeline for Sales.
- Produce and distribute content that educates the MENA hospitality market.
- Manage FOH's presence across LinkedIn, Instagram, and WhatsApp.
- Plan and execute event sponsorships, webinars, and industry appearances.
- Work with Sales to build collateral: decks, one-pagers, case studies, and objection-handling guides.
- Track and report on marketing-sourced pipeline, CAC, and brand metrics.
What Good Looks Like
- Marketing-sourced leads contributing to monthly new ARR.
- Growing organic traffic and social following.
- High-quality collateral Sales actually uses.
- FOH recognised as a thought leader in MENA hospitality tech.
Must-Have
- 3–5 years B2B marketing (SaaS or tech preferred).
- Strong writing skills in English; Arabic a significant plus.
- Experience running campaigns across multiple channels.
- Analytical, comfortable with GA4, LinkedIn Analytics, and basic attribution.
Nice-to-Have
- Hospitality industry knowledge or network.
- Experience marketing to SME/enterprise operators.
- Video production or podcast experience.
Compensation
- Competitive base salary.
- Equity participation.
- Remote-first with quarterly team meetups.